LEVI'S MADE & CRAFTED

Fusing the essence of Levi's Made & Crafted with our storytelling ethos, we embarked on a journey to portray a day in the life of an interconnected creative community spanning the US and Japan. Featuring a diverse array of talent including prolific writer Kunichi Nomura, Masami Hosono from the groundbreaking Vacancy Project - a gender neutral hair salon nestled in the East Village, and visionary architectural designer behind some of New York's most popular restaurants, Brett Robinson. This collaboration celebrated the harmonious blend of creativity and craftsmanship across borders, and drove a +40% increase in engagement rate and a +30% increase in click-through during the campaign's duration.

The campaign rolled out across social channels, in-store displays, print, and web, driving authentic connection and fostering a community deeply engaged with Levi's ethos. This strategic narrative deployment wasn't merely about visual storytelling; it was crafted to evoke curiosity, prompt interactions, and strategically lead audiences to further explore the Levi's Made & Crafted line, driving click-through and deeper engagement across all touch points.