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HANNA ANDERSSON
Platforms
TikTok, Instagram, Facebook, and Pinterest
With a focus on connecting with moms and the ups and downs of motherhood, we embraced a storytelling-first approach to amplify the brand's TikTok account. Over 5-months, the account grew to 19,000 followers with 3.2 million video views, and a +32% increase in click-through.
Our approach was a blend of tailored content, crafting stories that transcended traditional brand promotion, resonating deeply with diverse mom communities on TikTok.
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