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@WeTheCulture
Project type
Social Strategy & Content Production
Location
Los Angeles, CA & New York, NY
@WeTheCulture was created as a platform to celebrate Black creators across Meta's product ecosystem. Collaborating closely with the Meta team, we launched the program, crafting a narrative-first approach that showcased creators and their process of creation.
Our strategy centered on storytelling-first content designed to spotlight not just the creators and their craft, but their backstories and inspirations.
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